Brianna, Jae, Caitidee, Luscious, and MsFatBooty had side sites for years, so announcing a retirement isn't too much of a change for them. MsFatBooty is allegedly going to come back from retirement, after all. LisaLou was always close to the Caitidee crowd so I'm positive they bent her ear and taught her a different set of ropes.
And Trysta is technically the longest running active model - she's got a couple dozen more sets than BoBerry. Even if she didn't get WLS the bloom was going to come off that rose SOON.
I know I'm making excuses here but frankly,
>>12412 is right. The business model is outdated. BigCuties is no longer the premiere site to see actually hot fat chicks. Heather doesn't have the pull she used to and quality control has gone down the drain. She still has Sadie and frankly I'm hopeful about the newer girls she's brought in like Gigi, Jaz, and Jolene, but none of them had the raw star power like Mary did.
The only saving graces Heather had with BigCuties were the hopes that models with independent sites like OF would update infrequently or have such low quality and editing customers wouldn't bother to stick around OR the OnlyFans scare a while back would shut the place down. Both turned out to just be scares - OF is keeping the porn and ex-BigCuties are by and large good to their fans (save for Jae who I'm told hasn't updated in a while). Now Heather's only strengths are demanding more variety in set content and guaranteeing 2 updates a month. Other than that? BigCuties isn't really competitive anymore.